Cataloochee ski area

Cataloochee Turns Attention to User Experience

It’s a feeling that Chris Bates can’t shake. “Being outside, in the winter, on the mountain — there’s nothing like it,” he said. “There’s a sense of exhilaration when you’re on a pair of skis. It’s a rush I’ve never gotten enough of.”

Bates, who has been the general manager at Cataloochee Ski Area for 17 years, is sitting inside the main lodge high above Maggie Valley this past Monday morning. Gazing out the windows onto the snowy slopes, the troves of eager skiers and snowboarders already cruising down the mountain, Bates can’t help to be excited that the 54th season at “Cat” got underway this week.

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